Paper opening effect

[zeezack]

How do they create this hotspot paper opening effect?

http://www.howtolosefriendsmovie.com/intl/uk/

I'm trying to learn more about actionscript and flash in general and have been making my own site which currently sites here http://www.28slicesthemovie.com/

[zeezack]

Also how do they create the menu at the bottom, able for it to flick up and take you to the hot spots?