Flashforward2002 Seminars and Flash™ Film Festival Highlight Macromedia Flash MX

San Francisco, March 5, 2002 — Flashforward2002 San Francisco, the world's premier Flash event, focuses exclusively on the newly released Macromedia Flash MX with two intensive days of instructional and inspirational Flash MX seminars at the historic, beaux-arts Herbst Theatre in San Francisco. Delivered by top industry experts, who have been working on professional projects using the new tool, the seminars focus on the dynamic advanced features, applications and capabilities of Flash MX.

Flashforward events, which in the last two years have attracted more than 12,000 Web developers from 40 countries, focus on Macromedia® Flash™, one of the fastest growing technologies in the history of the Web. The Flashforward2002 San Francisco program provides in-depth coverage of tools, techniques, code and inspiring artistic content developed in Flash MX.

Flashforward2002 San Francisco is produced by lynda.com and United Digital Artists and sponsored by Macromedia. Additional sponsors include: Apple Computer, creativepro.com, Electric Rain, New Riders Publishing, Peachpit Press, Sorenson Media and Strata Software. The Seminars feature a joint Macromedia keynote by Kevin Lynch, Executive Vice President and Chief Software Architect and Jeremy Allaire, Chief Technology Officer. Also presenting are the leaders of the Flash MX Engineering team: Jonathan Gay, Vice President of Technology; Gary Grossman, Senior Software Engineer; Peter Santangeli, Vice President of Engineering; Robert Tatsumi, Senior Software Engineer; and Eric Wittman, Director of Product Management.

Other Confirmed Flashforward2002 Speakers:
STEVE BELFER/ Warner Bros. Online; MARK BELANGER/ Fluid; HILLMAN CURTIS/ Hillmancurtis.com; BRANDEN HALL/ Fig Leaf Software; DANNY MAVROMATIS/ Walt Disney Internet Group/ ESPN.com; ERIK NATZKE/ Fourm; ROBERT PENNER/ Robertpenner.com; PHILLIP TORRONE/ Fallon Worldwide; SAMUEL WAN/ samuelwan.com; and SASCHA WOLTER/ Flashforum.de.

Flashforward2002 Seminar topics include: Advanced Object-Oriented Programming with Flash MX, Animation with Flash MX, Application Development with Flash MX, Creating Flash MX Components, Deconstructing the Flash MX Video Player, Dynamic Drawing with Flash MX, Generating Dynamic Content with Flash MX, Scripting for Design, Wireless Devices Development, and more…

On the evening of April 2, the celebrated Flash™ Film Festival showcases 60 Flash creations and awards winners in 13 categories. The Flash™ Film Festival is preceded by a Flash authors' book signing and networking reception, and is followed by a Festival party. Visit the finalists online at http://www.flashforward2002.com and vote for the "People's Choice" award.

lynda.com, (www.lynda.com), founded by best-selling authors Lynda Weinman and Bruce Heavin, is committed to creating education materials for the Web design community. lynda.com has a hands-on training center and produces books, training videos, curricula, on-site training, events, Web design products and Web tips.

United Digital Artists (www.uda.com), founded by Stewart McBride, is one of the nation's premier multimedia and Web training programs and events companies. Over the last four years, UDA has produced interactive media and Web conferences attended by over 10,000 industry professionals.

#####