Macromedia Flash MX Delivers Powerful Rich Media Advertising Solution
New video support, productivity features enable a new generation of online advertising


SYDNEY, Australia - 8th March, 2002 - With the announcement of Macromedia Flash MX (see release from 5th March), Macromedia, Inc. (Nasdaq: MACR) is empowering the online advertising market to deliver more immersive, effective advertising campaigns online. Macromedia Flash is the leading technology for online branding and advertising. Macromedia Flash MX expands the possibilities for effective branding and communications to the widest possible audience. Industry leaders are rallying behind the benefits of Macromedia Flash MX and its important role for online advertising (see attached quote sheet).

"Macromedia Flash has already proven to be the most effective way to communicate advertising information online," said Rob Burgess, chairman and CEO, Macromedia. "Macromedia Flash MX will build on the advances we have been making in this market, and inspire new forms of advertising."

DoubleClick and MSN issued studies which examined ad technologies such as video, audio, GIF, and Macromedia Flash. The DoubleClick study, conducted by Diameter, found that Macromedia Flash increased branding metrics by 71 percent for three different-sized ads measured, demonstrating the branding power of richer media. The other three technologies delivered a 14 percent improvement for audio, 9 percent for video, and 4 percent for GIF in the same study.

Video support in Macromedia Flash MX and Macromedia Flash Player 6 gives advertisers new opportunities through the ability to embed video into their applications. Video content in Macromedia Flash enables advertisers to maintain control of the look and feel of their creative, unlike today's existing video options which require external players to be launched and have platform inconsistencies. By delivering video using Macromedia Flash, advertisers regain control of the user experience and can provide an immersive ad campaign that will perform flawlessly across leading platforms.

Macromedia Flash MX ships with templates for all standard ad unit sizes to enable users to better focus their time on creating effective ad content. In addition, advertisers can now deliver Macromedia Flash content that assembles external images and sound clips at run-time, rather than embedding everything within one file, providing an easier way to update content. For more information, please visit http://www.macromedia.com/go/flashmx/

"Flash is an absolutely essential tool as an online communications resource. We are currently working on combining Flash with databases, so Flash MX with advances in terms of speed and video capabilities is very exciting." said Rowan Kelly, managing director, switched-on-knowledge.

Macromedia Flash content can also be tracked using industry standard methodology to enable ad agencies and their clients to measure the impact of an ad campaign.

"CNET Networks and Macromedia continue to work together to demonstrate the extremely engaging and successful campaigns resulting from Macromedia Flash," said Barry Briggs, president, CNET Networks. "The powerful new features available in Macromedia Flash MX will raise the bar for even more effective online advertising."

ABOUT MACROMEDIA
Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at http://www.macromedia.com/.

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Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Flash, ColdFusion, and Flash Player are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

ADVERTISING INDUSTRY LEADERS RALLY AROUND MACROMEDIA FLASH MX

DoubleClick "Macromedia Flash is an invaluable tool for producing effective and measurable online advertising," said Doug Knopper, vice president and general manager, DoubleClick's Advertiser Solutions division. "We expect Macromedia Flash MX will help us to continue to provide our customers with the most effective online advertising solutions."

Excite Network "Macromedia Flash has proved to be a very valuable medium for effective advertising across The Excite Network," said Mike Newman, senior vice president of sales and marketing solutions, The Excite Network. "The robust features available in the new release of Macromedia Flash will allow advertisers to better create, understand, and measure the effectiveness of their online campaigns."

RedSheriff "RedSheriff is an interactive business intelligence specialist with a client base of over 600 clients in 37 countries. Our technology allows us to measure Macromedia Flash content and we are excited that our clients now have Macromedia Flash MX to develop more dynamic and interactive sites," said Richard Webb, CEO, RedSheriff. "Macromedia Flash MX is significant because it helps to create content and applications that provide good user experiences for our clients. We are always pleased with any product that better serves our clients' needs." Macromedia Flash MX to Bring Better User Experiences to Internet-Enabled Devices

Components, Templates, and Productivity Enhancements Speed Authoring of Content Applications

MELBOURNE, Australia - 6th March, 2002 - With the announcement of Macromedia Flash MX (see release distributed yesterday), Macromedia, Inc. (Nasdaq: MACR) is bringing even more robust authoring and deployment capabilities to Internet-enabled devices. Macromedia Flash Player is the leading rich client on the Internet, with more than 98 percent of online users able to view Macromedia Flash content today across leading platforms and devices, including Casio, Intel, Microsoft, Samsung and Sony (see quote sheet below).

"Macromedia Flash MX will define the user experience on devices and platforms through its compact delivery format, lightweight client, and ability to deliver unparalleled user experiences," said John Treloar, country manager, Australia/New Zealand, Macromedia. "Macromedia Flash MX contains new application development features, device-centric templates, and reusable components that will enable users to quickly and affordably deliver rich content and applications."

Designers and developers gain additional market opportunities for their content and applications by delivering Macromedia Flash content that can be used across Internet-enabled devices including wireless handsets, PDAs, set-top boxes, game consoles, and Internet appliances. Many consumer electronics manufacturers, mobile carriers, and service providers are using Macromedia Flash content as a value-added service to differentiate themselves from their competitors by ensuring their customers have engaging content specifically tuned for their devices, which also increases customer retention and adds potential new revenue streams.

The new Macromedia Flash MX development environment ships with templates for Nokia handsets and Pocket PC devices to streamline content development. Pre-built user interface components accelerate development time by providing users with customisable scrollbars, rich text fields, input buttons, and other standard interface elements to ensure a common experience across applications. Users can also build their own reusable components to reduce development time. Content and applications can also be created in Macromedia Flash MX to run on devices that support earlier versions of Macromedia Flash Player. The Macromedia Flash Player 6 SDK will be available for device manufacturers later this year, which will enable them to build support for the latest player into their devices and platforms. For more detailed product information, go to http://www.macromedia.com/go/flashmx/.

ABOUT MACROMEDIA
Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at http://www.macromedia.com/.

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Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Flash, ColdFusion, and Flash Player are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

DEVICE MANUFACTURERS SUPPORT MACROMEDIA FLASH MX LAUNCH

Casio "Casio and Macromedia are both committed to delivering the best possible online experience, and that requires Macromedia Flash," said Mark McCabe, head of creative development, myCasio.com. "Our myCasio.com service gives users access to quality content, including games, entertainment, and applications, to immediately see the possibilities of Macromedia Flash."

Intel "Intel and Macromedia have collaborated to optimize Macromedia Flash Player for the Intel Personal Internet Client Architecture (Intel PCA), Intel's framework for developing wireless Internet clients," said Mark Casey, director of marketing for Intel's Handheld Computing Division. "As a result of this collaboration, device manufacturers supporting the high-performance, low-power Intel PXA250 and Intel PXA210 applications processors will benefit from the large community of Macromedia Flash developers authoring compelling rich Internet content and applications for their mobile products."

Microsoft "Microsoft and Macromedia have worked closely together to deliver Macromedia Flash Player for the Windows Embedded platforms to help ensure a rich and consistent user experience," said Keith White, senior director of marketing, Embedded and Appliance Platforms Group, Microsoft Corp. "By supporting Macromedia Flash Player on Windows CE, .NET, and Windows XP Embedded, device manufacturers are able to use one development environment to create rich content and applications that work across a variety of Windows Powered smart devices."

Samsung "Samsung is changing the way Enterprise and Mobile Professionals conduct business on the go with a new generation of mobile devices such as the NEXiO Wireless Hand PC," said Ben Suh, director of strategic marketing, Samsung. "By supporting Macromedia Flash Player on our mobile device, we can deliver a user experience that not only sets a new standard for visual expressions, but also enables powerful applications that make our device an even more effective business tool."

Sony Computer Entertainment PlayStation

"PlayStation 2 is positioned to become the focal point of the consumer's living room Internet and entertainment experiences," said Shinichi Okamoto, senior vice president and CTO, Sony Computer Entertainment, Inc. "Macromedia Flash Player is essential for delivering the interactive Web experience that consumers have come to expect. With support for Macromedia Flash Player, SCEI immediately gains more than one million Macromedia Flash developers who are able to deliver rich Internet content and applications to PlayStation 2." Macromedia Unveils Macromedia Flash MX

Empowers designers and developers with new video support, accessibility, and productivity features

MELBOURNE, Australia - 5th March, 2002 - Macromedia, Inc. (Nasdaq: MACR) has announced Macromedia Flash MX, the latest version of the Macromedia Flash development environment, which will usher in a new generation of rich Internet content and applications. With support for video, application components, and accessibility, this milestone product builds on the track record of Macromedia Flash for enabling the creation of expressive online content and applications. Macromedia Flash MX will be available on March 15. For more information, please visit http://www.macromedia.com/go/flashmx/.

"Macromedia Flash MX unites designers and developers who can build on their existing knowledge to deliver more effective, rich Internet applications," said John Treloar, country manager, Australia/New Zealand, Macromedia." Macromedia Flash MX applications provide increased return on investment for companies, and amazing user experiences across everything from mobile phones, PDAs, interactive TV systems, game machines, Internet appliances, webpads, and in-room hotel entertainment systems."

Macromedia Flash MX meets the needs of both designers and developers to deliver rich Internet content and applications that can be experienced consistently across all leading platforms and devices. The product simplifies the process of visual authoring for traditional web developers who want to use a rich client technology for their applications. The more than one million designers already familiar with Macromedia Flash can use their existing skills along with new server technologies to address the emergence of rich Internet applications.

Video support enables developers to deliver a better overall user experience by bringing and adding interactivity to video clips within the overall Macromedia Flash content. Video content in Macromedia Flash allows designers to maintain control of the look and feel of their applications, unlike today's existing video options which require external players to be launched and have platform inconsistencies. Support for the Sorenson Spark codec ensures compressed, high-quality video playback.

"Macromedia Flash MX seamlessly integrates our video footage into the X-TYPE website. This high quality integration coupled with small file sizes creates a unique communications platform for us to launch the All New X-TYPE 2.0Litre V6 and leverage the innovative technology available in this vehicle," said Melissa Bell-Mathot, Jaguar Australia Customer Relationship Marketing Manager.

Macromedia Flash MX enhances the authoring workflow with a flexible workspace that can be customised to maximise productivity for both designers and developers. Pre-built user interface components accelerate development by providing users with customisable scrollbars, list boxes, and other standard interface elements to ensure a common experience across applications. Macromedia Flash MX also supports industry standards such as ECMAScript, HTML, MP3, Unicode, and XML. For a detailed breakdown of the new and enhanced features in Macromedia Flash MX, visit http://www.macromedia.com/go/flashmxfeatures/.

"Macromedia Flash MX empowers Sony Classical's designers to rapidly create online content that looks and sounds as vibrant as the artists we feature," said Manech Ibar, director, new media, Sony Classical. "Using Macromedia Flash MX, we can create compelling online content that draws new customers, while keeping their interest to stay longer at each site. In the first month after using Macromedia Flash, Sony Classical increased unique visitors by 76 percent and average time on our site by 120 percent. Now, with the ability to load sound and images dynamically, we can easily maintain all our sites and populate the content with updated artist-specific images and sound clips, saving precious development and maintenance time."

Macromedia Flash Player is the leading rich client on the Internet, with more than 98 percent of online users able to view Macromedia Flash content today across leading platforms and devices. More than two million online users download Macromedia Flash Player every day.

PRICING AND AVAILABILITY

Macromedia Flash MX will be available through resellers in Australia on March 19 2002 and is priced at $AUD 1,100, with upgrades at $AUD 450. Check the website for additional information. Educational pricing is also available.

Macromedia Flash MX will be available electronically from the Macromedia Online Store for both Macintosh and Windows on March 15, and is priced at $US 499, with upgrades at $US 199.

ABOUT MACROMEDIA
Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at http://www.macromedia.com/.

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Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo and Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other brand names may be trademarks or registered trademarks of others.

Macromedia Previews New Server Technologies for Macromedia Flash

Server products extend powerful capabilities of Macromedia Flash MX for rich Internet application development

MELBOURNE, Australia - 5th March, 2002 - Macromedia, Inc. (Nasdaq: MACR) has delivered a preview of new Macromedia server technologies for creating rich Internet applications with Macromedia Flash MX (see separate release). The new technologies include Macromedia ColdFusion MX (the next ColdFusion release, previously code-named "Neo") for rapid application development, a new technology for high-performance application server connectivity, and a new technology for collaboration and communication. The server technologies will ship later this year.

"Rich applications are the future of the Internet," said John Treloar, country manager, Australia/New Zealand, Macromedia. "With Macromedia Flash MX and our new server technologies, developers will be able to bring rich content, communications, and applications together to deliver radically better user experiences."

Macromedia Flash Player is the leading rich client on the Internet, with more than 98 percent of online users able to view Macromedia Flash content today across leading platforms and devices. Taking advantage of Macromedia Flash Player, the Macromedia Flash MX development environment, and new server technologies, application developers will be able to build a new generation of rich applications that promise a more intuitive, responsive user experience.

Industry leaders such as E*TRADE Financial are already using Macromedia Flash MX to build rich Internet applications that deliver a measurable return. E*TRADE Financial speeds up things for customers through Quote Widget, a rich Macromedia Flash application that displays stock quotes without requiring a page refresh.

"By delivering real-time stock quotes through a rich Macromedia Flash application, we are able to provide a dynamic new experience for customers," said Pam Kramer, chief content development officer, E*TRADE Group, Inc. "Macromedia Flash is a powerful development tool. It reduced our QA and debugging time across browsers. We look forward to the additional productivity gains that will result from the entire Macromedia Flash MX solution."

Macromedia ColdFusion MX, which can be used in conjunction with Microsoft .NET, Java application servers, and web services, will provide developers with the fastest and easiest way to create rich applications with Macromedia Flash MX. In addition, developers will be able to use a new server gateway technology to build Macromedia Flash applications that work directly with leading application servers and web services.

For communication and collaboration solutions, developers will be able to use a new Macromedia communication server technology that will enable powerful capabilities including two-way audio and video as well as real-time data transfer with Macromedia Flash Player 6.

"The full potential of the Internet has not yet been realised. The ability to incorporate rich, active content into applications will make the entire web experience more valuable and compelling than anything we have experienced to date," said Rikki Kirzner, research director, IDC. "Companies that already have a large installed base of users and widely-deployed player technology will be in the best position to provide the necessary infrastructure to get information from the server to the client and will help to transform the web experience into a much more meaningful, personalised experience."

ABOUT MACROMEDIA
Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at http://www.macromedia.com/.

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Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Flash, ColdFusion, and Flash Player are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

Macromedia Brings Accessibility to Macromedia Flash Using Microsoft Active Accessibility

New Version of Macromedia Flash Player enables people with disabilities to experience rich content applications

MELBOURNE, Australia - 5th March, 2002 - Macromedia, Inc. (Nasdaq: MACR) has announced accessibility support in both the Macromedia Flash MX development software and Macromedia Flash Player 6. The player will include support for Microsoft Active Accessibility, which will enable people with disabilities to interact with Macromedia Flash content and applications using accessibility aids such as screen readers. Macromedia Flash MX (see release from earlier today) simplifies the creation of accessible content by enabling the addition of descriptive text to rich Internet content and applications.

"Macromedia is committed to ensuring our products can be used to deliver great experiences to all people, including those with disabilities. We built core Microsoft accessibility technology directly into the player to ensure this crucial issue was addressed," said John Treloar, country manager, Australia/New Zealand, Macromedia. "Macromedia has a corporate initiative to support accessible solutions across our tools so that our developers can deliver content and applications that both meet federal guidelines and are available to people with disabilities."

"Microsoft Active Accessibility was specifically designed to simplify the development of products such as Macromedia Flash Player to ensure that they easily interoperate with accessibility aids to deliver accessible content and applications," said Madelyn Bryant McIntire, group manager, Accessible Technology Group, Microsoft Corp. "Microsoft builds accessibility into our platform to let software developers quickly bring accessible solutions to the marketplace."

Macromedia Flash MX provides a simple, one-step procedure for selecting items within content and applications and adding descriptive text. When that content passes through to Macromedia Flash Player, it sends that descriptive text to an Active Accessibility client such as Window Eyes from GW Micro.

Microsoft Active Accessibility provides a standard means for client software to communicate with assistive technologies. It also delivers an identifiable standard to developers of assistive technologies, so they can include Macromedia Flash support into tools for people with disabilities.

Macromedia provides advice and tips on creating accessible online content using its tools, clients, and servers in its Accessibility Resource Center (http://www.macromedia.com/macromedia/accessibility/). Developers, designers, and managers may visit the site to learn about accessibility standards, how to create an accessible Macromedia Flash movie, or how to properly mark up a form in Macromedia Dreamweaver. Along with the improvements to Macromedia products, this information helps designers to create the most exciting, engaging, and accessible content on the web.

For more information on Macromedia Flash MX, Macromedia Flash Player, and the accessibility features available in both, go to http://www.macromedia.com/go/flashmx/

ABOUT MACROMEDIA
Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at http://www.macromedia.com/.

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Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Flash, ColdFusion, and Flash Player are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.