Focus on rich Internet applications and content drives positive reviews and unprecedented player downloads

SYDNEY, Australia – 20 June 2002 - Macromedia, Inc. (Nasdaq: MACR) announces unprecedented player download numbers and reviews from leading industry publications including Macworld, New Architect, and Creativepro ( The momentum behind Macromedia Flash MX and Macromedia Flash Player 6 has been phenomenal, with the new player already downloaded more than 200 million times, making it the fastest adoption of any new version of Macromedia Flash Player. Macromedia Flash MX is the fastest way to create rich Internet applications and content that deliver a better return on investment.

"In its first three months, Macromedia Flash MX users are already quickly deploying new content and applications and driving unprecedented demand for the new player," said Dominic Gallello, executive vice president, Macromedia. "The community is really embracing this product and creating powerful examples that are more usable and accessible than ever before."

"Macromedia Flash MX has enabled us to create rich Internet applications in record time while still delivering intuitive user experiences and preserving our clients' brand," said Phillip M. Torrone, director of product development, Fallon Worldwide. "The product contains templates and pre-built customisable components to simplify the development of rich applications within a new extremely approachable development and design environment."

Macromedia Flash MX meets the needs of both designers and developers to deliver superior experiences with better return on investment across all leading platforms and devices. The product simplifies the process of visual authoring for traditional web developers who want to use a rich client technology for their applications. The more than one million designers already familiar with Macromedia Flash can use their existing skills along with server technologies like Macromedia Flash Remoting to address the emergence of rich Internet applications. To learn more about the new features in Macromedia Flash MX and to download a trial version, visit


Macromedia ( empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that will radically improve the Internet experience.

Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.