Mobile Development Center launched to help developers create device content and applications

SYDNEY, Australia – 12 July 2002 - Macromedia, Inc. (Nasdaq: MACR) announced the immediate availability of Macromedia Flash Player 5 for the iPAQ Pocket PC from HP. Macromedia Flash Player is the leading rich client for Internet content and applications across the broadest range of platforms and devices.

Macromedia today also launched the Mobile Development Center ( with articles, sample applications, and content development kits to help developers get started creating device content and applications with Macromedia Flash MX. Macromedia Flash MX contains new features and templates that enable rapid creation of content and applications for Internet-enabled devices. HP includes Macromedia Flash support with the recently released iPAQ H3900 series Pocket PC devices. Existing iPAQ Pocket PC users can download Macromedia Flash Player at

"Macromedia Flash enhances the user experience on devices. We are excited to be working with HP to provide iPAQ Pocket PC users with the ability to leverage a large volume of already existing Macromedia Flash content and applications, and we look forward to the development of device-specific Macromedia Flash Player content for the iPAQ," said Peter Meechan, vice president, Macromedia. "Macromedia Flash MX includes templates which enable the quick creation of content for Pocket PC devices, as well as other enhancements that will increase developer productivity and reduce their time to market."

HP now commands nearly 80 percent of the market share for Pocket PC devices, according to Gartner Dataquest. Macromedia's vast development community of more than one million Macromedia Flash designers and developers will help revolutionise the rich multimedia experience on handheld computers.

"The iPAQ Pocket PC enables customers to manage their most critical business and personal information while on the go," said Sean Burke, vice president, HP Smart Handhelds. "Including support for Macromedia Flash Player will give our customers access to rich multimedia content and applications that take advantage of the advanced graphics and performance of the iPAQ Pocket PC and meet the growing demands of business professionals and consumers alike."

Companies like Lee Jeans and Microsoft are already delivering applications and content created in Macromedia Flash MX for Pocket PC 2002-based handheld PCs. Microsoft relies on Macromedia Flash for their interactive Pocket PC demo for both sales representatives and customers to show off the Pocket PC 2002 operating system. The demo runs on the device itself and demonstrates the features of the new OS that are particularly valuable to enterprise customers. Fallon Worldwide, a Macromedia Alliance Partner, created the Microsoft application and received industry praise for taking Lee Jeans˘ "Be like Buddy Lee" Lee Dungarees online campaign to the Pocket PC.

Designers and developers gain additional market opportunities for their content and applications by delivering Macromedia Flash content that can be used across Internet-enabled devices including wireless handsets, PDAs, set-top boxes, game consoles, and Internet appliances. Many consumer electronics manufacturers, mobile carriers, and service providers are using Macromedia Flash content as a value-added service to differentiate themselves from their competitors. By giving customers engaging content specifically tuned for their devices, these companies are able to increase customer retention and add potential new revenue streams.

Macromedia Flash MX is the fastest way to create rich Internet content and applications with a better return on investment across the broadest range of platforms and devices. The new Macromedia Flash MX development environment ships with templates for Pocket PC devices to streamline content development. Content and applications can also be created in Macromedia Flash MX to run on devices that support earlier versions of Macromedia Flash Player. For more detailed product information, go to


Macromedia ( empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that will radically improve the Internet experience.

Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.