Survey gauges solution partner satisfaction and loyalty

SYDNEY, Australia – 6 September 2002 - Macromedia, Inc. (Nasdaq: MACR) announced that it was awarded first place in two categories in the VARBusiness Annual Report Card (ARC) survey. Macromedia took first place in the application development and deployment tools, and the web and Internet applications categories.

Now in its 17th year, the VARBusiness ARC Awards recognise outstanding partner programs in 15 product categories including desktops, servers, storage management, Internet application server software, and networking hardware. Winners were selected based on the survey results of more than 5,000 systems integrators, IT consulting organisations, value-added resellers (VARs), solution providers, and software developers/ISVs. Evaluation criteria included revenue and profit potential; presales support; post sales support and service; channel management; program administration; and ease of doing business.

"Macromedia solution partners are leading the industry in providing more usable, more effective web applications and e-learning solutions," said David Mendels, chief strategy officer, Macromedia. "Our partners are crucial to our overall success and we are honored that they recognised us with this award."

The Macromedia Alliance is composed of independent companies that provide services, solutions, and products built around Macromedia technology. Alliance partners possess the knowledge, resources and skills required to deliver a best of breed solution or application, or to execute training sessions leveraging Macromedia certified instructors and Macromedia certified curriculum.

CIBER, a US$700 million systems integrator, Macromedia Alliance partner, and certified trainer, uses Macromedia for its customers as well as its own intranet site.

"The Macromedia Alliance program has been key in supporting the services CIBER delivers to its clients, " said Rich Pachler, vice president of Internet Services, CIBER. "The Macromedia partner program provides strong technical enablement support as well as joint go-to-market activities."

Companies interested in joining the Macromedia Alliance can visit

ABOUT MACROMEDIA Macromedia ( empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that will radically improve the Internet experience.

Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia and the Macromedia logo are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.