More than a quarter million developers make "essential upgrade" to Macromedia Studio MX

SYDNEY, Australia – 8 November 2002 - Macromedia, Inc. (Nasdaq: MACR) announced that more than 250,000 customers have adopted Macromedia Studio MX since its introduction, making it the most successful offering in Macromedia history. Macromedia launched Studio MX on 7 May 2002 at a special introductory price and today announces that the introductory price will end on 31 December 2002. At that time the cost of Studio MX will increase to an ERP of AUD $1995 (inc. GST) from a current ERP of AUD$1795. Until that time, customers still have the chance to purchase a full copy at the low introductory price or upgrade to Macromedia Studio MX from any version of any qualifying Macromedia product.

"Macromedia is delighted by the reaction to our Macromedia MX product family, and the amazing projects our customers are already developing with this new toolset," said Beth Davis, senior vice president of marketing, Macromedia. "While many of the solutions being created with Macromedia Studio MX are best-of-class web sites, we are seeing a shift towards more 'desktop' like experiences where the value of a better interactive experience translates to more revenue, better customer retention, and higher customer satisfaction. We look forward to what our customers will create next."

Macromedia Studio MX ( is the essential suite of integrated tools for developing the full spectrum of Internet solutions, from simple HTML to the emerging class of rich Internet applications. Macromedia Studio MX includes Macromedia Dreamweaver MX, Macromedia Flash MX, Macromedia Fireworks MX, Macromedia FreeHand 10, and a developer edition of ColdFusion MX. Leading web developers and companies including Cisco Systems and Paramount Digital Entertainment have adopted the latest versions of the Macromedia MX product family.

"Paramount's ETOnline generates a huge volume of content everyday, and must be able to react quickly to deliver breaking celebrity news," said Steve Huntley, senior technical producer, Paramount Digital Entertainment. "Macromedia Studio MX has improved our workflow and reduced the technical staff's manpower cost associated with production, enabling us to deliver a rich environment in short order with non-technical staff."

Orange Design is an industry leader in Macromedia Flash application development for the web, wireless, and devices. Clients include LucasArts Entertainment, Goodby Silverstein and Partners, and Gap, Inc. Orange used Macromedia Studio MX and Macromedia Flash Communication Server MX to develop the Crave Calvin Klein SuperEditor, a unique multiuser video game on

"Macromedia Studio MX is easy to work with and has vastly improved our team's workflow," said Fred Sharples, principal, Orange Design. "Its cross-product integration, with launch and edit and file sharing, saves us valuable time and keeps our team informed of changes."

MindComet is a global digital solutions developer offering a complete array of digital development services. Its clients include Burger King, Cable & Wireless, National Hockey League, Speed Channel, and United Parcel Service.

"Dreamweaver MX is an essential upgrade for any web development firm," said Ted Murphy, President/CEO, MindComet. "Dreamweaver MX allows us to create professional web solutions more efficiently than ever before, providing our clients with superior solutions at a fraction of the cost. The native OS X support in Dreamweaver, combined with intuitive development features such as inline code suggestions, the Tag Library editor, and XML validation, make Dreamweaver the ultimate web development tool for professionals."

Carbon Five, a Macromedia Alliance partner, develops, integrates, and maintains scalable and secure enterprise systems using existing and emerging enterprise technologies. Recently, Carbon Five completed an interactive Marketing Planning Calendar application for Charles Schwab and a multiplayer gaming engine for Calvin Klein using Macromedia Flash MX.

"Macromedia Flash MX products are more powerful than their predecessors because of the way that they are integrated," said Alon Salant, principal, Carbon Five, Inc. "Macromedia Flash Remoting, Macromedia Flash Communication Server MX, and Macromedia Flash MX can share data and services across client and server platforms with features that promote flexible, scalable and secure solutions."

Macromedia Studio MX is available at the current ERP of AUD$1795 through to 31 December 2002. Effective on 1 January 2003 the price will increase to an ERP of AUD$1995. Education, government, and volume licensing is available.

Current upgrade prices and upgrade eligibility are available through 31 December 2002. Effective 1 January 2003, upgrade prices will increase from a current ERP of AUD$919 to AUD$1129 (inc. GST) for customers upgrading to Studio MX from two eligible Macromedia products, and from an ERP of AUD$1369 to AUD$1575 (inc. GST) for customers upgrading to Studio MX from one eligible Macromedia product.

Macromedia Studio MX is available from the Macromedia Online Store ( at the introductory price of RRP US$799 through 31 December 2002. Effective 1 January 2003, the price will increase to US$899.

Also effective 1 January 2003, customers will be able to upgrade to the latest version of a product only from the two previous versions of that product. For Studio MX, users will be able to upgrade from the two previous versions of products listed in the Studio MX upgrade guide on the Macromedia web site. For more information on Macromedia Studio MX upgrade options and pricing, go to

Macromedia ( empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that radically improves the Internet experience.


Copyright 2002 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Dreamweaver, FreeHand, Fireworks, ColdFusion, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.