SYDNEY, Australia – 27 February 2003 - Japanese mobile phone operator NTT DoCoMo, Inc. and U.S. software maker Macromedia, Inc. announced that the two companies have reached an agreement to jointly deliver Macromedia Flash technology to i-mode, DoCoMo's proprietary 2G/3G mobile Internet platform, in Japan. The technology will be embedded into the new i-mode handsets, starting with the 505i series, which is scheduled for release later this year.

"NTT DoCoMo is pleased to be able to implement Macromedia Flash technology into the i-mode service," said Takeshi Natsuno, Managing Director of i-mode Planning Department at DoCoMo. "Because content providers are already familiar with Macromedia's widely-used Internet technology for developing web content and applications, we expect dynamic new content to be created for the i-mode service, which will further enhance the mobile-internet user experience."

By incorporating Macromedia Flash in its i-mode service, DoCoMo will provide i-mode users with access to a much broader range of rich content and applications.

Easy-to-use graphical interfaces will allow users to simply click on one screen to go directly to specific information, eliminating the need to navigate through multi-layered menus.

"With more than 98 percent penetration, Macromedia Flash has become a staple on the Internet because it has enabled memorable customer experiences that have delivered true business results," said Rob Burgess, Chairman and CEO, Macromedia. "Working with leaders like DoCoMo, we are now setting the standard for amazing mobile experiences which bring relevant, engaging information to consumers no matter where they are."

The agreement was finalised with the signing of a license agreement between DoCoMo and Macromedia Nederlands B.V., a wholly owned subsidiary of the U.S. parent company.

About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company with more than 45 million customers. The company provides a wide variety of leading-edge mobile multimedia services. These include i-mode, the world's most popular mobile internet service, which provides e-mail and internet access to over 36 million subscribers, and FOMA, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North and South America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in the Asia Pacific, Europe and North and South America. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges. For more information, visit


Experience matters. Macromedia, Inc. (Nasdaq: MACR) is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.

Macromedia Flash Player is the leading rich client for Internet content and applications across the broadest range of platforms and devices. Millions of developers already create rich content and applications for multiple devices today using Macromedia technologies including those offered in the new Macromedia MX family. Visit


i-mode and FOMA are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries. Macromedia and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc. in the United States and other countries.