New components and connectors jumpstart development of data-aware rich Internet applications

SYDNEY, Australia – 23 April 2003 - Macromedia, Inc. (Nasdaq: MACR) announced the Macromedia Flash MX Data Connection Kit, which provides pre-built connections to a range of data sources to jumpstart development of data-aware rich Internet applications. The kit, available for purchase next week for AUD$649, includes Macromedia Firefly Components acquired from CyberSage Software, as well as a developer edition of Macromedia Flash Remoting MX. For more information and a Macromedia Breeze presentation on the Macromedia Flash MX Data Connection Kit, visit

"Developers have asked us to make it easier to connect to data sources within Macromedia Flash applications," said Norm Meyrowitz, president of products, Macromedia. "This offering is part of an ongoing commitment by Macromedia to provide developers with higher level components and patterns to enable a simpler, faster way to build rich Internet applications."

Macromedia Firefly Components provide a framework for accessing, displaying, and updating data within Macromedia Flash applications. For rapid data access, the Firefly component architecture includes specialised connectors and resolvers that integrate with multiple data sources including XML, Microsoft SQL Server, and Macromedia Flash Remoting. For consistent data display, the components include common visual building blocks that separate presentation from application logic. For simplified data updates, shadowing technology used by the components enables efficient saving of information to original data sources.

"Since Macromedia Firefly Components are 'data-aware,' they provide a mechanism for performing database operations without writing any code on the client side. This environment has greatly reduced our development time and saved us several hundred hours of development costs," said Joe Pryzbylkowski, lead member engineering staff, Lockheed Martin Corporation. "The rapid application development environment that these tools provide has allowed us to design, develop, and deliver versions of our application ahead of cost and schedule. Without a doubt, it was due to Macromedia Flash, Macromedia Flash Remoting MX, and Macromedia Firefly Components."

In addition, the Macromedia Firefly Remoting connector is tightly integrated with Macromedia ColdFusion MX and offers developers advanced functionality such as server-side introspection and automatic updates.

The developer edition of Macromedia Flash Remoting MX can be used with Macromedia Firefly Components to access additional data sources such as ColdFusion, Microsoft .NET, Java, and SOAP-based web services. The developer edition of Macromedia Flash Remoting MX is a fully functional, multi-IP enabled server, allowing teams to test and integrate this powerful functionality.

The Macromedia Flash MX Data Connection Kit is priced at AUD$649 for commercial users and AUD$435 for the education channel. The kit will be available for purchase next week from the Macromedia Online Store ( Macromedia DevNet Professional members will be able to download the kit next week as part of their subscription.


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