Macromedia Flash combines with design, engineering, and integration offerings of Toshiba Information Systems (Japan)

SYDNEY Australia – 23 May 2003 - Toshiba Information Systems (Japan) and Macromedia (Nasdaq: MACR) announced a licensing agreement to integrate Macromedia Flash support into Toshiba's embedded software offerings. By integrating Macromedia Flash Player, the leading rich client on the Internet, with the company's design, engineering and integration offerings, Toshiba Information Systems will create a comprehensive multimedia platform for devices.

"Through Macromedia Flash Player SDK licensing, companies like Toshiba Information Systems (Japan) can deliver unique solutions that build on the power of our rich client," said Peter Meechan, vice president, Macromedia. "With Macromedia Flash as a core technology of its offerings, Toshiba Information Systems will be able to develop user interfaces faster and more cost-effectively for their OEM projects."

"Macromedia Flash was the best choice for Toshiba Information Systems because of its ability to effectively build user interfaces for various device form factors," said Keiichi Ishikawa, general manager, embedded systems solution division, Toshiba Information Systems. "With Macromedia Flash, we obtain not only support for an industry standard, but also a huge developer base, powerful authoring software, and a wide array of content types that we can now deliver."

The Macromedia Flash Player Software Development Kit (SDK) has been licensed to the world's leading technology platform companies and consumer electronics manufacturers. These licensees have integrated Macromedia Flash technology into numerous products ranging from digital television set top boxes to PDAs to educational toys. The SDK opens up a magnitude of rich content already available on the web and powers innovative user interfaces that can make any product more accessible and engaging to consumers. By leveraging the growing Macromedia Flash ecosystem, SDK licensees have the technology, tools and community to accelerate their product development efforts.

Toshiba Information Systems (Japan) is a leading design, engineering and integration firm that handles a wide variety of projects for consumer product manufacturers. By working with Toshiba Information Systems, Macromedia gains a strong partner with scalable resources to handle the intricacies of building embedded software. Toshiba Information Systems will extend the reach of Macromedia Flash into new types of devices such as car navigation systems and factory automation consoles. By using Macromedia Flash, Toshiba Information Systems can deliver new projects with minimal re-training and development work, and reduced overhead costs.

Toshiba Information Systems (Japan) Corporation was established in 1962 when information services in Japan were still in their infancy. Since then, we have continued to meet the needs of industry and society as a frontrunner in the industry by making use of state-of-the-art technology.


Experience matters. Macromedia, Inc. is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.(