Free streaming product walkthroughs help users find solutions to meet their needs

SYDNEY Australia – 10 June 2003 - Macromedia (Nasdaq: MACR) announced Macromedia On Demand, a new online application that offers streaming seminars and modules to help new and prospective users realise the benefits of using Macromedia products. Macromedia On Demand specifically targets users who need more than pre-sales information, but are not quite ready for detailed, technical content. The application was entirely built using Macromedia technologies and is available at

"The customer experience determines the ultimate success of a company and, in talking with our customers, we decided we needed to provide them with a better experience during the trial evaluation period with our products," said Al Ramadan, executive vice president, Macromedia. "Macromedia On Demand provides a superior learning experience for this group of users by combining the best of video, audio, and PowerPoint into a functional rich Internet application that takes advantage of technologies such as Macromedia Flash and Breeze. On Demand and our continuing improvements to our website are core to providing awesome customer experiences."

Macromedia On Demand is a rich Internet application that enables users to easily navigate seminars and modules about Macromedia Studio MX, Macromedia Flash MX, Macromedia Dreamweaver MX, Macromedia ColdFusion MX, Macromedia Flash Data Connection Kit, and Macromedia training and support options. The modules and seminars are delivered as either streaming video, Macromedia Breeze presentations, or demo modules featuring screen captures with voiceover. Macromedia On Demand will be updated with new content on a regular basis.


Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.