Including... Macromedia Studio MX 2004, Flash MX Professional 2004 and Flash Player 7.

SYDNEY, Australia - 16 September 2003 - Macromedia (Nasdaq: MACR) announced the immediate availability of Macromedia Studio MX 2004, Macromedia Studio MX 2004 with Flash Professional, Macromedia Flash MX 2004, Macromedia Dreamweaver MX 2004, Macromedia Fireworks MX 2004, Macromedia Flash MX Professional 2004 and Macromedia Flash Player 7. Studio MX 2004 includes major new releases of its industry-leading tools, Macromedia Flash, Dreamweaver, and Fireworks. Studio MX 2004 provides an integrated workflow for designing and developing the full spectrum of websites and Internet applications. Studio MX, first released in 2002, is the best-selling product in the company's history, and this 2004 version delivers even deeper cross-product integration. For advanced developers delivering rich Internet applications, Studio MX 2004 is also available with Macromedia Flash MX Professional 2004. Products are available for purchase through Macromedia resellers or from the NEW Macromedia Store Australia at http://shop.macromedia.com/au.

Studio MX 2004 delivers substantial new releases of its leading professional tools. Macromedia Dreamweaver MX 2004 simplifies web site and application development, offering enhanced Cascading Style Sheets (CSS) support, cross-browser validation, built-in graphics editing, and updated support for ASP.NET, PHP and ColdFusion server technologies. Macromedia Flash MX 2004 makes it easier than ever to create rich interactive content with new timeline effects, easy import of Adobe Illustrator and PDF content, and CSS support. Macromedia Fireworks MX 2004 delivers a broad array of new design tools and effects. Macromedia FreeHand MX, released in February, delivers new productivity tools and panels, and improved Mac OS X performance. Studio MX 2004 includes Dreamweaver MX 2004, Fireworks MX 2004, Flash MX 2004, FreeHand MX, and a developer edition of ColdFusion MX 6.1 (Windows only). Studio MX 2004 with Flash Professional is also available. Studio MX is "Designed for Windows XP" and "Built for Mac OS X." For more information on Studio MX 2004, visit http://www.macromedia.com/go/studiomx2004/.

For a complete solution for building web applications delivered using HTML and Flash elements, developers can purchase Studio MX 2004 with Flash Professional. Flash MX Professional 2004 is a new product that enables developers to organise and build applications using a forms-based development metaphor as an alternative to the traditional timeline interface. Using Studio MX 2004 with Flash Professional, developers can easily design Flash and HTML web forms, add components, integrate with data and build in application logic and navigation. For more information on Flash MX Professional 2004, visit http://www.macromedia.com/go/fmxpro/.

Macromedia also announced that for the first time, Flash offers an extensible architecture that enables users and third parties to add functionality and the ability to customise the development workspace. Innovative software vendors including Electric Rain, GlobFX, HiSoftware, Red Giant, Scalado, SWiSHzone, and Zoomify are already delivering extensions that build on the extensible architecture of Macromedia Flash MX 2004 and Flash MX Professional 2004. Members of the worldwide Flash community will use the new Extensibility API to create and exchange powerful extensions and custom effects that simplify tasks and address emerging market needs. The new architecture enables third parties to develop solutions that extend and modify the core functionality of Flash, such as adding new Timeline Effects, Behaviours, Tools and Commands. For more information about these new extensions, visit http://www.macromedia.com/go/flashextend/. The extensions can also be previewed and purchased through the Macromedia Online Store (http://www.macromedia.com/go/buyextensions/).

Flash Player 7, the leading rich Internet client offers twice the performance of previous versions, user-controllable update notification and powerful new development capabilities. The world's most ubiquitous rich Internet client, Macromedia Flash Player is installed across more than 97 percent of Internet-connected desktops and a growing number of mobile devices including Sony Clie handhelds, the HP iPaq, Pocket PC, and all NTT DoCoMo i-mode 505i series handsets. For more information on the features in Flash Player 7, visit http://www.macromedia.com/go/flashplayer/.

For education customers, Macromedia also announced the Macromedia Studio MX 2004 K-12 Site Licence Solution. This new solution offers Macromedia Studio MX 2004 for Mac OS X and Windows for use throughout the school, project-based teaching curriculum to help teachers integrate Macromedia tools into academic subjects, and online training from Macromedia University. New features to the solution include two additional curriculum projects: Digital Narrative for Macromedia Flash MX 2004 and Build a Town Website for Dreamweaver MX 2004. The solution is expected to be available in October 2003 to qualified K-12 public and private schools for one set price based on school enrolment. For more information, visit http://www.macromedia.com/buy/volume_license/k12/.


PRICING AND AVAILABILITY
All products are available for purchase immediately through Macromedia resellers or from the NEW Macromedia Store Australia at http://shop.macromedia.com/au.

Studio MX 2004 for Windows and Mac OS X v10.2.6 is priced at A$1515 for new users, A$675 for upgrades from Studio MX and A$379 for education customers. For detailed upgrade information, visit http://www.macromedia.com/go/studioupgrade/.

Macromedia DevNet Professional members receive the products contained in Studio MX 2004 automatically as part of their annual subscription. Corporate, government, and education volume licensing is also available.

Macromedia Flash MX 2004 for Windows and Mac OS X v10.2.6 is priced at A$840 for new users. Upgrades from Macromedia Flash 5 or Macromedia Flash MX are priced at A$335. Education pricing is A$207. Macromedia Flash MX 2004 is also available as part of Macromedia Studio MX 2004.

Macromedia Flash MX Professional 2004 for Windows and Mac OS X v10.2.6 is priced at A$1175 per user. Upgrades from Macromedia Flash 5 or Macromedia Flash MX are priced at A$505. Macromedia Flash MX Professional 2004 is also available as part of Macromedia Studio MX 2004 for A$1680 to new users, A$840 for upgrades from Studio MX and A$469 for education customers.

Macromedia Flash Player 7 is a free download and is available immediately from http://www.macromedia.com.

Macromedia Dreamweaver MX 2004 for Windows and Mac OS X v10.2.6 is priced at A$675 for new users, A$335 for upgrades from Dreamweaver MX and Dreamweaver 4 and A$207 for education customers. The product is also available as part of Macromedia Studio MX 2004.

Fireworks MX 2004 for Windows and Mac OS X v10.2.6 is priced at A$505 for new users, A$255 for upgrades from Fireworks MX and Fireworks 4 and A$207 for education customers. The product is also available as part of Macromedia Studio MX 2004.

ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices. www.macromedia.com/ap.
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Copyright 2003 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, ColdFusion, Dreamweaver, Fireworks, Flash, and FreeHand are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

Australian Distributors
Scholastic Australia
Ph: 1800 665 774
www.scholastic.com.au

Express Data
Ph: 61 2 8336 5100
www.expressdata.com.au