New solution provides practical and affordable alternative to traditional content management systems

SYDNEY, Australia - July 20, 2004 - Macromedia (Nasdaq: MACR) announced the Macromedia Web Publishing System, which provides everything an organisation needs to affordably build and manage web and intranet sites. The Macromedia Web Publishing System (WPS) enables tens, hundreds or thousands of content contributors to publish websites for internal and external communications. The WPS consists of the market-leading Macromedia Studio MX 2004, Macromedia Contribute 3 (announced today, see release below), Macromedia FlashPaper 2 and new Contribute Publishing Services. For more information or to download a preview release, visit http://www.macromedia.com/go/wps/ .

"Content management systems have historically been an expensive roll of the dice, with a lot of set-up costs and user complexity that limited their adoption," said Rob Burgess, chairman and CEO, Macromedia. "The WPS empowers anyone to publish without the pain and expense of traditional solutions. There isn't a better choice out there at any price."

Traditional content management systems primarily focus on the complex technical and back-end implementation of websites and intranets with little regard for content contributors or total cost of deployment projects that can extend for months. The WPS provides a flexible, affordable, scalable content management solution that empowers content providers while ensuring administrator safeguards to maintain site integrity. WPS deployments can be accomplished in days on existing websites without the need for extensive implementation projects and consulting services.

"Flexibility and ease of use are keys to success for today's content creation and management systems," said Andrew Warzecha, senior vice president and director, META Group, a leading provider of IT research, advisory services and strategic consulting. "Solutions that extend existing infrastructure, embrace open standards, simplify workflows and reduce the hoops that users have to jump through to share information at low price points are beginning to break a lot of market perceptions about this space."

The WPS is designed to address the three main constituencies of the web publishing process: business users, web professionals and IT managers. Business users can publish web content using Contribute 3. Web professionals can design and build web sites and applications with the market-leading professional toolset in Studio MX 2004, which includes the award-winning Macromedia Dreamweaver web development software. The more than two million web professionals who currently use Dreamweaver, can now use the WPS to collaborate effectively with the non-technical business professionals, who contribute content to the sites they build and manage.

The new Contribute Publishing Services server component included with the WPS allows web and IT managers to centrally manage users, roles and website editing permissions. This new lightweight application is easily installed in minutes on Windows, Linux and Unix servers or it can be deployed to standard J2EE application environments. It enables administrators to centrally manage access to websites, integrate with enterprise systems via LDAP and Active Directory user directories, and track publishing activities across large numbers of websites and publishers.

"Macromedia Web Publishing System delivers the most important and necessary features found in large-scale content management systems at a fraction of the cost and complexity," said Michael Hazard, web technology group project director, University of Rochester Medical Center. "The out-of-the-box features are extremely useful, like notifications and hooking Contribute Publishing Services to our directory service and, because the solution is extensible, we also have ability to build custom solutions."

“Contribute Publishing Services shifts Contribute to the enterprise level, moving it into the realm of the more expensive Content Management Systems,” said Andrew Crowe, Executive Director of Sydney based company Webqem. “Publishing Services provides granular control to Website administrators, allowing them to easily manage who can publish what to where. Site managers now have far more visibility of the status of work in progress whilst also having a detailed audit trail.”

PRICING AND AVAILABILITY

A preview release of the Macromedia Web Publishing System is available today from http://www.macromedia.com/go/wps/. The solution is expected to ship for Windows and Mac OS X in English worldwide in August. Pricing is based on the number of business users who will use the system, with business packs that include one full developer seat with Studio MX 2004 for every ten business user seats. Pricing is AUD$3,899 for the starter 10-pack, AUD$19,495 for the 50-pack, AUD$38,990 for the 100-pack, and a single seat is available for AUD$365. Current Contribute users can upgrade to a Web Publishing System seat for AUD$179. Volume discounts and government and education licensing are also available. Localised versions for French, German, Italian, Japanese, Korean and Spanish are expected to ship later this year. All packages of the Web Publishing System also include maintenance and support for one year.

ABOUT MACROMEDIA

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences - on the Internet, on fixed media, on wireless and on digital devices.

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Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Contribute, Macromedia FlashPaper, and Dreamweaver are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.