New solution enables anyone to create software simulations

SYDNEY, Australia- November 16, 2004 - Macromedia (Nasdaq: MACR) has announced the immediate availability of Macromedia(R) Captivate(TM), which enables anyone to easily record onscreen activity and create software demonstrations and interactive simulations. Demonstrations visually show the steps required to complete a task, instead of forcing users to learn by reading step-by-step, text-based instructions. Simulations provide an interactive learning experience that requires user input. Both content types can be automatically created with Captivate, and can include audio, animation and scored interaction. Macromedia Captivate is available for immediate purchase from the Macromedia Online Store at http://www.macromedia.com/go/getcaptivate/.

Captivate goes beyond basic screen recording by letting users create customisable software simulations with scored interactivity and instructional feedback. The simulations and demonstrations can also be easily edited, which increases the productivity of content creators and training organisations. Captivate automatically delivers engaging Macromedia Flash(TM) content that can be immediately viewed by more than a half billion web users.

With Captivate, trainers and teachers can provide a hands-on experience for learners by building interactive simulations that don't require programming or multimedia skills to develop. Support representatives can enhance customer satisfaction and reduce costs by delivering visual tutorials 24/7. Marketing and sales professionals can enrich the customer experiences they deliver through high-quality, low-bandwidth product demonstrations. Used in combination with Macromedia Breeze(TM), Captivate provides a robust technology solution to bring understanding and retention to the end users of rapid training and e-learning solutions.

PRICING AND AVAILABILITY

Macromedia Captivate is available for download worldwide today in English. Pricing is AUD $485 for upgrades from RoboDemo versions 4.x and 5.x, and AUD $800 for new users. Volume discounts and government and education licensing are also available. Localised versions for French, German, Japanese, Korean and Traditional Chinese are expected to ship later this year.

ABOUT MACROMEDIA

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences - on the Internet, on fixed media, on wireless and on digital devices.

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Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Breeze, Macromedia Captivate, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and Internationally. Other product or service names mentioned herein are the trademarks of their respective owners.