Case Study Explores Process of Building Desktop Prototype Application Using Adobe Flash, Flex, and Apollo.

Ojai, California—February 26, 2007— events premieres Allen Ellison and effectiveUI’s latest project at the D×3 Conference & Expo in Boston, May 15-18, 2007. Ellison will showcase effectiveUI’s recently completed project for eBay in which they used Adobe® Flex™ and Adobe Flash® with a pre-release version of Apollo, Adobe’s next-generation technology for developing rich Internet applications for the desktop, to create a highly dynamic application that could be used online or offline, as a desktop application, or through a web browser.

“Allen Ellison will share an under-the-hood look at what makes the eBay desktop application tick,” said Lynda Weinman, CEO, events. “This is an opportunity to see, hear, and learn about the challenges and solutions deploying a brand new platform and delivering a brand new application—one that delivers a new way to search, compare, and save interesting eBay items.”

The eBay desktop application was designed in Adobe Fireworks® and developed using Adobe Flex 2.0. It is deployed using a pre-release version of Adobe’s Apollo, and accesses eBay data and business logic through open source ActionScript classes designed to work with the eBay API. The project included interface design and Flex/Apollo development.

“effectiveUI’s team was contracted to help eBay turn their vision into reality,” said Allen Ellison, managing partner, effectiveUI. “As an evangelist, the Dx3 Conference is an opportunity to share a real example—with all its challenges—of an innovative new approach that meets consumers needs.”

Ellison, with over twenty years of software development, analysis, information architecture, and technology development experience delivers eBay Apollo App Case Study at the D×3 Conference & Expo. Conference registration for D×3: Design/Develop/Deploy, which takes place in Boston May 15-18, 2007 at the Boston Marriott Copley Place, is open now at for a limited number of attendees.

About D×3

D×3: Design/Develop/Deploy is a four-day event created for interactive designers and developers to learn new ways to leverage skills, explore new markets, network with other professionals, and master the latest tools and technologies that will drive the industry now and in the future. The conference boasts keynotes from Microsoft and Adobe, over 45 sessions, intensive all-day workshops, networking events and parties, an Expo Hall, job fair, and much more.

For more information

About Events

D×3 is developed and produced by events, Inc., in cooperation with, the award-winning provider of educational material including Hands-On Training™ instructional books, the Online Training Library™, and CD- and DVD-based video training for creative designers, instructors, students, and hobbyists. For seven years, has produced seminars, training programs, events, and conferences—including Flashforward, the world’s first, largest, and most-renowned conference on Adobe Flash®.

For more information: