Adobe Experts Showcase Adobe AIR, Adobe Media Player, Video Captioning, Mobile Device Design, and More

July 10, 2007—Ojai, California—The Flashforward Conference and Film Festival today announced that Kevin Lynch, Senior Vice President and Chief Software Architect at Adobe, will present the keynote at the September 19–21 event which takes place at the Boston Marriott Copley Place. Lynch will be joined by a team of Adobe presenters and third-party, in-the-trenches experts. Presenters will dig deeply into the new applications that are being developed with Adobe® Flash® and related technologies to answer the needs of designers and developers in today’s rich content landscape.

Presentations will cover: the recently announced Adobe Integrated Runtime (AIR), formerly code named Apollo, a cross-operating system application runtime that enables developers to use HTML/CSS, Ajax, Adobe Flash and Adobe Flex™ to extend rich Internet applications (RIAs) to the desktop; the Adobe Media Player™ which leverages the Adobe AIR architecture and delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track, and build businesses around their media assets; the little-known captioning component in Flash Professional CS3 which enables the addition of captioning to video easily and inexpensively; and designing for mobile devices, emphasizing the solutions that enable operators to deliver engaging mobile experiences across a broad range of handsets.

“The Adobe team, kicking off with Kevin Lynch and followed by Mike Chambers, Deeje Cooley, Andrew Kirkpatrick, and Josh Ulm, have been paired with presentations from leading designers and developers outside Adobe, teaming inside knowledge with real-world experiences,” said Lynda Weinman, CEO lynda.com events. “We have Keith Peters and Tony MacDonell presenting Adobe AIR™, Robert Reinhardt and Chris Florio digging deeply into Flash Player video and Scott Janousek covering Mobile. This is an especially exciting year for Flashforward with new developments in Video, Integration, and Mobile use of the Flash products.”

The Flashforward Conference delivers three days of intensive education, inspiration, community, and networking for users of Adobe Flash, Flex, ActionScript and Adobe AIR. Attendees will learn how Flash integrates with other Adobe applications to create Flash Player video, rich Internet applications in and out of the browser, animation, audio, games, data visualization, database integration and more. Additional speakers and details about their presentations can be viewed at www.flashforwardconference.com/speakers.

About the Flashforward Conference and Film Festival
Flashforward is the longest-running and largest Adobe® Flash® user conference in the world. Flashforward2007 Boston, entering its eighth year, is a three-day event filled with sessions led by the world's leading Flash designers and developers, offering education, best practices, and inspirational case studies in  Flash, Flex, ActionScript, and Apollo. Flashforward2007 Boston, developed and produced by lynda.com events, inc., in cooperation with lynda.com, includes the international Flashforward Film Festival and Awards ceremony and a Flash-related Expo Hall with opportunities for the entire Flash community to network and share knowledge. September 19-21, 2007 Boston Marriott Copley Place.

For more information www.flashforwardconference.com

About the Flashforward Film Festival
The 17th Flashforward Film Festival honors the best Adobe® Flash® work on the web. Nominated by the public and judged by a panel of Flash experts, all finalists are eligible for the People’s Choice award. The Flashforward Film Festival culminates in a live awards ceremony, held during the Flashforward2007 Boston Conference. Finalists’ work is showcased at the ceremony resulting in 15 professionally judged winners and the People’s Choice award, determined by a public online vote. Winners receive the prestigious “Big Rubber Arrow” representing the best in state-of-the-art Flash design and development for the web, from around the world and within the Flash community. September 19-21, 2007 Boston Marriott Copley Place.

For more information www.flashforwardconference.com/about_festival

Flashforward Sponsors
Flashforward2007 Boston is supported by key industry partners led by Platinum Sponsor, Adobe; Gold Sponsor, Quark; Silver Sponsor, VitalStream; Opening Night Party Sponsor, Arnold; Bookstore Sponsor, Peachpit; Internet Lounge Sponsor, Walt Disney Internet Group; WiFi Sponsor, Influxis; and Media Sponsor, TechTracker.

For more information www.flashforwardconference.com/sponsors

Adobe, Flash, AIR, Flex and Adobe Media Player are trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries.