BreakIT! at FITC Toronto: The Design + Technology Festival
April 19 - 22, 2008, Toronto Hilton, Toronto, Canada

Break your tools. Break your patterns. Break the norm. Break the standards.


Toronto, Canada [March 5, 2008] -- Having just concluded a sold-out event in Amsterdam, FITC returns to Toronto, Canada for FITC Toronto: The Design + Technology Festival. Scheduled for April 19 - 22, 2008 at the Toronto Hilton, FITC Toronto is the largest event of its kind in Canada and a highlight of the international conference circuit with over 1,000 attendees from more than 15 countries.

FITC Toronto is where the world's top designers and developers come together to share their insights and expertise across three subject areas: creative, technical and business. Sessions cover all aspects of the creative process, explore the latest developments in rich media technology, and provide insight into the ups and downs of running an Interactive business.

"The theme this year is about pushing the limits," says Shawn Pucknell, Founder and Executive Producer of FITC Toronto. "We want delegates to walk away from the festival with new ideas, new skills, new contacts, and a new sense of purpose about their work."

New to this year's program is the FITC "Get-A-Job" event, which takes place Saturday, April 19th at the Toronto Hilton. The Get-A-Job event is open to the general public (no festival pass required) and is organized to connect up-and-coming designers and developers with top Interactive agencies and technology companies. For more information, go to http://www.fitc.ca/getajob.

This is the 7th year for the three-day festival, which also includes a kick-ass Awards show, a speakers' series devoted to experimental art and programming, a large scale interactive art exhibit as well as some very cool parties.

For more information, or to register, go to http://www.fitc.ca/toronto.

For a selection of GMUNK designed, wrestling-influenced, weirdly compelling FITC Toronto banners, go to http://www.fitc.ca/toronto/2008/banners/.


++ FITC Toronto Highlights ++

James Braithwaite, Alex Kurina and Josh Raskin, creators of the Oscar nominated animated short "I Met The Walrus" (http://www.imetthewalrus.com) talk about the inspiration behind the film and the radical process used to make it.

Deeje Colley of Adobe (http://www.adobe.com) demonstrate how Adobe(R) is enabling content owners and advertisers to create, produce and distribute rich, engaging interactive video experiences across the Internet, on the desktop, and in mobile devices.

Joshua Davis (http://www.joshuadavis.com), a pioneer in the application of rich media technologies talks about his work, inspirations and motivations. Joshua has been creating both public and private art on and off the Web since 1995. He is the winner of the 2001 Prix Arts Electronica Golden Nica, the highest honor in international Web art and design, for his work on praystation.com.

Ethan Eismann offers a sneak-peak of the new rich Internet application (RIA) design tool under development at Adobe, code named: "Thermo."

Brett Forsyth (http://blog.thestem.ca) outlines the basics of multi-touch systems, including where to source parts and how to connect Flash to a multi-touch display.

Robert Hodgin, a founding partner of The Barbarian Group, provides an insiderâ?Ts view into Processing, an open source programming language and environment for people who want to program images, animation, and interactions.

Ryan Honey and Orion Tate of Buck (http://www.buck.tv/), a creative agency based in NYC and LA,  walk attendees through their process -- from pitch to delivery on four of their latest projects, including commercials for Toyota and FuelTV.

Geoff Lillemon and Anita Fontaine (http://www.champagnevalentine.com) chitter chatter about their surreal voyages in the world of advertising and fine art. During their presentation they will showcase their recent ventures in the lands of net art, location based cinema and advertising.

Robert Lindstrom and David Eriksson of North Kingdom (http://www.northkingdom.com/) deliver their views on the creative process and explain how gaming features combined with intriguing storytelling can create great digital experiences.

James Paterson (http://www.presstube.com) talks about the imaginary world of Presstube and his unique blend of traditional and digital media.

Artist and provocateur Niko Stumpo delivers a "behind the scenes" look at Hanazuki/Aiko (http://www.weareaiko.com/eshop/) as a store, a studio and a brand. Niko will show how personal and commercial works can merge, taking examples from new and future projects, and revealing the process from concept to final production.

Vivian Rosenthal of NYC-based design and media studio Tronic (http://tronicstudio.com) looks at how advertisers are using architecture, branded content and new media to create experiential design projects. Tronic has explored this hybrid territory in projects for GE, Hitachi, Microsoft, Wired Magazine, Sharp and Target.


++ FITC Toronto Tickets ++

FITC Toronto: The Design + Technology Festival is open to anyone who works with or would like to know more about cutting-edge creative technologies -- whether Flash, Photoshop, Illustrator, After-Effects, or a combination of these and other programs. Delegate passes range in price from $325 (CdN) for a student pass to $850 for "The Works." Prices in effect until April 13, 2008. Go to http://www.fitc.ca/toronto for more information or to register.


FITC Toronto - Dates, Times and Location:
Saturday, April 19  - Tuesday, April 22, 2008, 9:00 AM - 6 PM
The Hilton Hotel, 145 Richmond Street West, Toronto, Canada


FITC Toronto Sponsors:
Adobe, Seneca College, Telefilm Canada, Humber College, Algonquin College, Rich Media Institute, Rich Media Exchange (RMX), The Creative Group, Aquent, Critical Mass, Creative Niche Inc., Pearson Technology Group Canada, TechSmith, Vancouver Film School, almer/blank, blast radius, Fjord Interactive Marketing + Technology, Fuel Industries, Olson, Venuiti CMS, Crispin Porter + Bogusky, and Influxis.


About FITC:
FITC (http://www.fitc.ca) is an international events management company serving the design and technology community with events designed to inspire, educate and challenge. The company's flagship event, FITC Toronto: The Design + Technology Festival is one of the largest and most important events of its kind, attracting participants from around the world. Other events include FITC Amsterdam, FITC Hollywood, and FITC Road Shows, a series of one-day conferences, which have visited cities across North America and will be coming to Asia in 2008.