I studied for 5 years in the visual arts and graphic design institute ZONA, directed by Hugo Alíes, which was one of my teachers, along with Alejandro Schmidt, another graphic artist and curator. There I learned solid design concepts, which involved theory of color and shape, typography, editorial, poster, book, identity, branding & logo design, photography, press and print concepts; I also participated in diverse workgroups about creativity, photography and mass-media. Just before I graduated