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By Ruben Swieringa

Last week a colleague and I headed off to Amsterdam to go check out FITC 2009, here's a run-down on some of the highlights of the first day:

Ralph Hauwert's pixel-pushing - During his session "Professionally pushing pixels (with Flash 10)", Ralph Hauwert showed off some really neat tricks with Pixel Bender, the preview-version of Adobe's C/C++ magic-box for Flash codenamed Alchemy, and the new 3D API in Flash (demos of the latter were posted on his blog back in november)

Grant Skinner

Grant Skinner's coding-standards - Right after lunch Grant Skinner made a very solid attempt on trying to get people to write more decent code during his talk titled "Things every Actionscript developer should know". To us the most valuable part of the session was where Grant shed his light on the process of going from being a scripter (focused on completion) to being a developer (focusing on correctness, i.e. perfection in code-structure) and ultimately becoming an architect (mainly focusing on getting the job done cleanly) - a real eye-opener, 'nuff said.

Florian Schmitt

Florian Schmitt's story - Nearing the end of the day and starting to notice the effect of an overload of information I sat down at Florian Schmitt's session "Everything was beautiful and nothing hurt" simply looking for some cool and inspiring stuff, and eventually getting exactly that, and more than some.
Florian told his story about moving from London to Germany with his wife Alexandra in the late nineties, setting up the now famous design-studio Hi-ReS!. Florian's session was in my opinion one of the most inspiring and creativity-boosted sessions of the day, hands down.

more photos of FITC Amsterdam 2009 on my Flickr profile

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