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By Atishay Jain
In today's global business environment, where customers are more demanding than ever and brand loyalty is increasingly difficult to obtain, deeper customer engagement is integral to an organization's success. RIAs can make customer interactions compelling, dynamic, and useful — in a word, engaging. Business executives increasingly recognize the value customer engagement brings to their businesses. For example, in a recent study on engagement conducted by the Economist Intelligence Unit on behalf of Adobe, 80% of executives said that better engagement translates into improved customer loyalty, and 75% said they believed it meant higher profits. Engagement is also critical to transforming customers into active advocates for brands and businesses; 79% of respondents said that engaged customers will recommend products and services to others. In March 2007, Forrester Research published "The Business Case for Rich Internet Applications," a report based on interviews with RIA technology providers and designers, as well as Forrester Research clients and customers. The report revealed that "well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects." According to the findings, "firms that measure the business impact of their RIAs say that rich applications meet or exceed their goals." Specific findings demonstrate that improved ease of use for customer-facing RIAs "drives higher conversion rates and order size....More shoppers convert to buyers when they can easily trade off product options and costs in real time....And because of increased ease of completing complex orders online, fewer customers give up."

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3 Responses to "Rich Internet Applications uses"

said this on 27 Jun 2011 10:32:17 PM CDT
Very useful for me , I belive it.

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said this on 16 Mar 2011 12:45:49 AM CDT
Its very useful.. It can produce a eye popping.. It gives more RIA projects in future.. Thanks for sharing htis rich internet applicatins..

said this on 17 Feb 2012 9:02:39 PM CDT
viewed with mild alarm.
A typical eastern baby who is nowhere happier that when sticking close to a parent is considered – and is – perfectly well adjusted. The baby carrier again provides one demonstration of this difference. To encourage this the average eastern parent tends to position the child facing inward, looking toward the parent, when placed in a baby carrier.
Despite the 180-degree difference in baby carrier philosophy between east and west, anthropologists agree widely (which is rare in itself!) that there is no “right” or “wrong” way to face a child in the baby carrier. Either way, the baby is close, and that’s a good thing.

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